Based on the analysis of the motivation for the reform of higher education evaluation empowered by artificial intelligence using evaluation theories such as the “goal attainment theory,” response mode, and the “fourth - generation evaluation theory”, the connotation of this reform is clarified. With the development of artificial intelligence technology, its highly integrated characteristicsof educational attributes, technical attributes and social attributes are becoming the driving force for the reform of higher education evalua? tion. Through the analysis of issues related to the reform of higher education evaluation empowered by artificial intelligence,artificial in? telligence technology is applied to built a multi - dimensional comprehensive evaluation system, personalized evaluation and learning support system,efficient evaluation and management system, ethics and privacy protection system and continuous optimization and feed? back system, which emphasizes pilot projects and demonstration promotion and provides a path for ensuring the scientificity, fairness, transparency and sustainability of higher education evaluation and improving the quality and value - added of higher education.