The implementation of quality - oriented education of ideological and political course in colleges and universities is the logic of“building a high - quality education system”,and presenting as structural ecology. Its cultural attribute has profound roots: the life and its transcendence are original related to the culture,the culture contains the dual attribute of ideology and culture,and innova- tive production of ideology and culture. Its realization mechanism involves the mutual transformation of“ought to be”and“to be”,con- taining many cultural paradoxes,which suggests the practical logic of quality - oriented education,that is: to promote the integration of ideology and emotion,strengthening the identification of core value; adhere to the unity of life and transcendence,enhancing the ability of rational identification; promote the integration of cultural field and publicity,cultivating the deep feelings of family and country; main- tain the tension between governance and institutionalization,shaping a sound personality structure.