Colleges and universities should take Xi Jinping’s youth concept as the theoretical foundation,following General Secre- ry Xi Jinping’s important thinking on youth work as a practice to achieve the ideological and political guidance of college students in n orderly way. In the new era,it is the fundamental principle to accurately study the ideological characteristics and values of young ollege students,deeply integrate the new ideas and theories into the whole process of ideological and political education in colleges and niversities,and solves the demand side problem of young college students’ideological and political guidance with the supply side re- rm of the education system,and explore new effective ways to educate people is the fundamental way to promote the innovation and de- elopment of ideological and political work during colleges and universities.