As an important cornerstone of school - running,campus culture is also a key component of higher education system. It as potential and enormous functions and impacts in promoting the purification of campus environment,improving the quality of person- el training and cohesiveness of development,expanding social influence. Management - oriented school campus culture construction ys emphsis on the linear concepts of top - down intervention,focuses on construction ideas that system takes text as reference,relies n a single one - way traditional participation subject,focuses on the efficiency pursuit of shock,has an adverse impact on the value o- entation,ways,methods and practical effects of campus culture construction. The construction of first - class schools requires first - lass campus culture. Therefore,the construction of school campus culture needs to be turned. It is necessary to form a governance - riented school campus culture construction logic,establish a campus culture with multi - subject participation,consultation and co - onstruction,to position and enrich connotation,to promote the formation of high - quality campus culture and to take the positive role f cultural people.