The local colleges and universities are the important part of higher education in china,its play an key role in the process of the popularization of higher education. but some problems appear when the local colleges and universities develop,such as the Spe- cialties are less,they are more theoretical than practic. how to promote the the local colleges and universities to develop is an hot topic in the research of higher education management. The article think that the local government should play a more important role to pro- mote the universities to develop by the literature analysis and comparative study. The local government as the manager,the local gov- ernment should take the indirect and guided measures. As the purchaser,the local government should take the combined measures be- tween the complete and incomplete measures. As the promoter,the local government should the measures that reduce the exchange cost and protect the private property.