It is necessary to dig deeply into the ideological concepts,humanistic spirits and moral norms contained in the fine tra- ditional Chinese culture,and to inherit and innovate it in light of the requirements of the times,and to transform it into effective re- sources for ideological and political education of college students. In recent years,colleges and universities have strengthened the edu- cation and propaganda of Chinese excellent traditional culture,but there still exist some problems,such as the lack of systematic cur- riculum,the lack of traditional cultural connotation of campus culture,and the lack of methods and mechanisms for integrating tradi- tional culture into ideological and political education. To play the role of traditional culture in educating people,we must make use of the main channel of classroom teaching,promoting the creative transformation and innovative development of Chinese excellent tradi- tional culture,strengthening the construction of campus culture and practical teaching to promote the entry of excellent traditional cul- ture into college students’lives.