In recent years,with the development of higher education in China shifting from extension to connotation,in order to better meet the severe challenges of the complex environment inside and outside the school,universities have begun to use strategic management concepts and thinking to promote the reform of school organization and management,actively plan the future development of the school,and enhance the core competition of school development. At the same time,the connotative development of universities also puts forward a series of new requirements for strategic management,such as which require that the strategic management of colleges and universities should continuously enhance the linkage with connive development,effectively improve the strategic leadership of colle- ges and universities,make full use of big data and other information technologies,activate the endogenous power of strategic planning of colleges and universities,and improve the scientificity and effectiveness of strategic management of colleges and universities. Facing the future,the effective practice of connotative development of Chinese colleges and universities urgently needs to promote the in - depth development of school strategic management,such as strengthening the strategic analysis of school development environment and accurately planning the strategic blueprint of school development; establishing the emerging growth pole of the school’s characteristic development; leading the school to innovate and develop rapidly; continuously improving the school’s strategic leadership and ensuring the scientific and effective implementation of the school’s strategies.